The first run of Exploding Kittens is due to ship in July, with 15,505 backers paying $20 or more for its basic deck, but 202,934 paying more than $35 for the “NSFW Deck” which includes bonus cards that aren’t “kid friendly”.
“We decided that everything we did from that point on would be to celebrate you guys, and help you celebrate each other. In the last 30 days, you’ve broken a lot of records, but we wanted to highlight our favourite one: you made this the most fun Kickstarter to run of all time.” That was a big deal. But after that, the campaign stopped being about money, and started being about a community,” they wrote in an update to backers as the crowdfunding campaign ended. “On the very first day of this campaign, we hit our funding goal. The card game was created by former Xbox executives Elan Lee and Shane Small, and Matthew Inman, creator of popular online comics site The Oatmeal. However, Exploding Kittens is the most popular project ever in terms of the number of backers, according to Kickstarter, more than doubling the previous record of 105,857 backers held by children’s literacy project Reading Rainbow. That put Exploding Kittens behind only drinks cooler Coolest and smartwatch Pebble in Kickstarter’s most-funded list, with those projects having raised $13.3m and $10.3m respectively.
